<?PHP
// find the middle
$full_size = STRLEN($art_text);
$halfway_mark = ($full_size / 2);
// clip off the first half
$firsthalf = SUBSTR($art_text, 0, $halfway_mark);
// find the last '<br>' in the first half
$end_mark = STRRPOS($firsthalf, '<br>');
// add in the adblob at the position found above
$art_text = SUBSTR($art_text, 0, $end_mark) . "<p> $ADBLOB <p>" . SUBSTR($art_text, $end_mark);
?>